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For decades, organizations competed on price, quality, expertise, and efficiency. Those things still matter, but another asset is becoming just as important: Trust. We're living in an era of constant information, competing narratives, and growing skepticism. Every...
Many organizations think they're avoiding risk by delaying decisions: waiting to launch a campaign, delaying community engagement, postponing media buys, putting off strategic planning, or waiting for "more information." In reality, waiting is often its own decision,...
The strongest communities aren’t the ones that simply react to challenges. They’re the ones willing to imagine what their community could become and take intentional steps toward that vision. They invest in places people want to live. They create opportunities for...
Whether you’re growing a business, running a political campaign, or promoting a public initiative, most people start by thinking about advertising in the same way: How much should we spend? But the budget is only part of the equation. The bigger question is whether...
You saw the signs, read the mail, and heard the spin, but the real story behind the 2026 Primary Election is in the numbers. The CWJ team has been digging into the data from the March Republican Primary, and although we work with counties across Texas, we decided to...
November elections get the headlines. But in many communities, the most consequential decisions are made during the primary season. Primary elections were created to give voters more power in choosing party nominees. Instead of decisions being made in back rooms by...
Every January brings fresh goals. But for us, 2026 feels less about adding and more about dialing in. Last year reinforced something we’ve always believed: The strongest messages don’t win by being louder — they win by being seen in the right places, at the right...
As we wrap up 2025, the CWJ Team is taking a moment to reflect on the ideas and conversations that shaped our year. From sharpening influence skills to understanding the systems that govern daily life, each Power Moves edition reminded us why learning, leading, and...
By Laura Jackson A few weeks ago, my friend and I were talking about the Christmas season. Specifically, how it seems to soften people. She said something I’ve heard many times before: that people are simply kinder around Christmas. Maybe I have a more “bah-humbug”...
Gratitude usually gets its spotlight in November, then quietly disappears once the Thanksgiving leftovers are gone. But with the level of polarization we’re all feeling right now — in our communities, our workplaces, and even our group chats — gratitude has a...
Growth isn’t always about the big leaps, but the steady steps. In business, the “small wins” are what quietly build momentum: a happy client, a smoother process, a small campaign that hits the mark. When you recognize those moments, you’re reinforcing the habits that...
CWJ just turned five, and here’s what we’ve learned: success takes the right strategy, the right plan, the right project. But the right team matters even more. That’s why this month, we’re spotlighting three of our incredible partners who remind us every day that it’s...