City Council seats in Tyler, Texas can quickly become hotly contested, leading to expensive campaigns. So, when Marine veteran and longstanding local business owner and community volunteer Lloyd Nichols hired the CWJ team, the first order of business was to make a big splash to publicize his record and accomplishments so potential opponents knew what they were up against.
By establishing a strategic network of supporters, planning a standing-room-only kickoff event, and arming the candidate with all the right talking points, CWJ helped Nichols earn a seat on the council unopposed. He can now take the lessons learned through military service and business ownership to benefit the residents in his community.