Political campaign strategy firm

Vote Yes for LISD Kids PAC

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Political campaign strategy firm

When the Longview ISD school board called a bond election for May 4, 2024, even the District’s most ardent supporters were doubtful about its chances of success. This was the third attempt to secure approval for critical facilities and repairs. The previous two attempts had been unsuccessful, including a rejection of two measures just six months prior.

However, a group of determined parents and community leads, known as Vote Yes for LISD Kids, were not ready to give up. Despite their past efforts, they had not been able to secure a victory. When they partnered with the CWJ team, it was clear they were committed and ready to work tirelessly; they just needed a clear strategy and campaign plan.

With a campaign plan in place, the Vote Yes team embarked on an intensive voter outreach effort. They knocked on over 5,000 doors, taking their message directly to the residents of the school district. They secured influential endorsements from the Longview Chamber of Commerce, Longview Mayor Andy Mack, and the Longview News-Journal.

The results of their relentless efforts were extraordinary. All five bond propositions passed, and they didn’t just pass by a narrow margin. The smallest margin of victory was 752 votes or 58% of the vote. This significant change in outcome demonstrates the power of a dedicated group of volunteers with a clear strategy. Their tenacity and hard work transformed the future of Longview ISD, proving that with the right campaign plan and time commitment, meaningful change is possible.