Business Growth and Marketing

Before recommending a channel or committing budget, we look at the objective, audience, market, competitive environment, reputation, timing and other factors that can affect whether the advertising works.

Then we build the media strategy around the problem.

How we build the media mix

The media landscape keeps changing. Your strategy should be able to change with it.

CWJ plans and manages campaigns across traditional, digital and emerging channels, selecting opportunities based on the audience, objective and market rather than a standard media package.

Broadcast + Traditional Media

Television, radio, outdoor and other traditional placements.

Streaming + Digital Media

Connected TV, streaming video and audio, programmatic display, paid search, paid social, retargeting and geotargeted advertising.

High-Intent Search

Google Search, Google Local Services Ads and other opportunities designed to reach people actively looking for a product or service.

Influencer + Creator Partnerships

Identifying, evaluating and coordinating paid partnerships with influencers and creators who can credibly connect a brand with the right audience.

Emerging + Alternative Channels

From Waze and evolving AI advertising platforms to new audience-targeting opportunities, we evaluate emerging channels based on whether they make strategic sense for the campaign.

Sponsorships + Strategic Placements

Sports, events, community partnerships, branded integrations and other opportunities that can extend a campaign beyond conventional advertising.

Why buying through CWJ is different.

We work for you, not the inventory.

CWJ is not a television station, radio group, digital platform or media network. We can evaluate options across vendors and channels based on the strategy rather than beginning with inventory we need to sell.

And because media is only one part of what we do, we can consider factors beyond impressions and CPMs: reputation, public sentiment, competitive pressure, stakeholder dynamics and the larger business objective.

Our process:

01 — Define the objective
What actually needs to happen?

02 — Build the strategy
Who needs to be reached, what needs to be communicated and where can media make a difference?

03 — Build + source the right mix
We evaluate channels, platforms, media partners, sponsorships, influencers and emerging opportunities, then negotiate and coordinate the mix that best supports the strategy..

04 — Measure + adjust
Monitor performance, identify what is working and shift resources when appropriate.