Most Congressional races for open seats begin a year or more before Election Day. Smith County Judge Nathaniel Moran had just over 90 days to introduce himself to the roughly 585,000 potential voters of Texas Congressional District 1. CWJ Strategies hit the ground running, providing Moran with a strategy to come strong out of the gate, ultimately winning a four-candidate Republican Primary without a runoff, earning 63% of the vote. For this client, the strategy included developing the right message, targeting the right voters, and overseeing a strong fundraising effort to ensure resources were available to implement the plan.
After decisively winning the primary, the team didn’t rest. Instead, CWJ developed an aggressive General Election strategy that resulted in the largest Congressional District 1 win in over a decade and the second-highest winning percentage in the state.
