Mother-daughter duo Paige McGuffey and Meagan Lissner opened Moss: Where Flowers are Fair to offer customers an opportunity to display their creativity when celebrating an event, giving a gift to a friend, or decorating their home. After operating successfully for 10 years, the team saw new opportunities and wanted to capitalize on them. That’s when they partnered with the CWJ team. With monthly meeting touchpoints, CWJ came alongside the Moss executives to focus on their business strategy and processes, putting Moss in a position to continue to increase profitability and extend into new markets.