Political campaign strategy firm
June 27, 2024

What’s in a Name?

Home / Power Moves / What’s in a Name?

Political campaign strategy firm

Former President George W. Bush was well known for getting words mixed up. So much so that when Saturday Night Live writers made up “strategery,” President Bush himself thought he’d said it! At CWJ, we often find that a clear definition of strategy is just as unknown as the origin of “strategery.”

Put simply, strategy describes a plan of action to accomplish big goals. It involves setting objectives, determining the actions required to achieve them, and identifying and mobilizing resources to execute them.

A strategy firm can help a variety of clients achieve their goals. We like to think of it as cross-pollinating. For example, we can take lessons learned from our experience leading large commercial building projects and put them to use helping a nonprofit meet its capital campaign objectives. Or, the insights gained from a City Council race can ensure a business meets its geographic expansion goals. At the end of the day, a strategy firm helps businesses, leaders, and organizations think outside of the day-to-day and develop a plan to achieve great things or overcome seemingly insurmountable challenges.

So, now that you know why we chose to call ourselves CWJ Strategies, how can we help you?