As 2023 came to a close, leaders at The Discovery Science Place (DSP) recognized the need to refresh their strategic plan to keep the organization moving forward. Ready to rethink and refine their goals, the DSP team invited CWJ Strategies to lead a visionary process...
Like many communities since 2020, Longview-area businesses have faced significant challenges in recruiting an adequate workforce. Leaders in the Longview Chamber of Commerce recognized that this difficulty would only worsen if they didn't invest in the future...
Anyone who has ever voted in a municipal referendum election knows the ballot language can be as difficult to decipher as ancient hieroglyphics. Voter confusion often leads to failure because when individuals do not understand what the city aims to achieve, the safest...
When six-term State Representative Matt Schaefer decided to step away from the Legislature, Daniel Alders wanted to be ready to take his place. To help ensure his success, Alders engaged the CWJ team. With the help of CWJ, Alders launched a full-scale public campaign...
Mother-daughter duo Paige McGuffey and Meagan Lissner opened Moss: Where Flowers are Fair to offer customers an opportunity to display their creativity when celebrating an event, giving a gift to a friend, or decorating their home. After operating successfully for 10...
When Georgia Harris worked at Mary's Alterations in 2010, she dreamed of one day owning the business. In 2023, when the opportunity arose, she seized it with a determination to elevate the already successful and reputable establishment. To achieve her ambitious...
When the Longview ISD school board called a bond election for May 4, 2024, even the District's most ardent supporters were doubtful about its chances of success. This was the third attempt to secure approval for critical facilities and repairs. The previous two...
Earlier this month, Texans across the state cast ballots in school bond elections. The CWJ team is very active in school bond elections - in fact, this year we worked with several communities from Hallettsville (near San Antonio) to just up the road in Longview, pass...
This month, the CWJ Team took advantage of several opportunities to invest in ourselves. We recognize that we can offer better service to our clients, be better team members, and be more fulfilled individuals when we take the time to sharpen our skills with personal...
You’ve seen the signs and mailers, and you hear from political candidates every time you turn on the radio or watch the news. But have you voted? The CWJ team is tracking the election closely. Here’s how Smith County voters measure up! As of yesterday, 13,401 voters...
As we kick off a new year, many of us may also begin a new venture serving on the board of a nonprofit. Or, maybe you are a nonprofit leader busy onboarding new board members and volunteers. Whether a board member or volunteer, executive director or frontline...
October is a month of disguises, where masks and costumes take center stage. Just like Halloween, the world of business strategy has its own set of tricks and treats. Here we unmask some common strategic practices to help you discern which ones are treats worth...