They say, "An ounce of prevention is worth a pound of cure," and when it comes to your business or organization, nothing rings truer. A public relations strategy is your trusty ounce of prevention, ensuring you're ready to tackle potential pitfalls before they...
With Halloween and election season here, it’s a great time to clear up some mysteries — like: Why is the United States a constitutional republic and not a pure democracy? How does the Electoral College fit in? The U.S. as a Republic In a republic, we elect...
Constitution Day Scoop: Secrets & Surprises of the World's Oldest Rulebook 🇺🇸 Happy Constitution Day! As we celebrate this incredible 237-year-old blueprint for our nation, we thought it’d be fun to dig up some quirky facts about its origins. Buckle up for some...
This month marks four years since the launch of our business. When we first started out, we met with mentors and respected members of the business community to get their advice on how to be successful and make a positive impact in our community. In one of those...
They may have been awarded Bronze, but their hearts of Gold were on full display! Congrats to the US Men’s Gymnastics Team on clinching an Olympic medal for the first time in 16 years, thanks to Pommel Horse powerhouse Stephen Nedoroscik! Going for Gold If you’re...
Former President George W. Bush was well known for getting words mixed up. So much so that when Saturday Night Live writers made up “strategery,” President Bush himself thought he’d said it! At CWJ, we often find that a clear definition of strategy is just as unknown...
As 2023 came to a close, leaders at The Discovery Science Place (DSP) recognized the need to refresh their strategic plan to keep the organization moving forward. Ready to rethink and refine their goals, the DSP team invited CWJ Strategies to lead a visionary process...
Like many communities since 2020, Longview-area businesses have faced significant challenges in recruiting an adequate workforce. Leaders in the Longview Chamber of Commerce recognized that this difficulty would only worsen if they didn't invest in the future...
Anyone who has ever voted in a municipal referendum election knows the ballot language can be as difficult to decipher as ancient hieroglyphics. Voter confusion often leads to failure because when individuals do not understand what the city aims to achieve, the safest...
When six-term State Representative Matt Schaefer decided to step away from the Legislature, Daniel Alders wanted to be ready to take his place. To help ensure his success, Alders engaged the CWJ team. With the help of CWJ, Alders launched a full-scale public campaign...
Mother-daughter duo Paige McGuffey and Meagan Lissner opened Moss: Where Flowers are Fair to offer customers an opportunity to display their creativity when celebrating an event, giving a gift to a friend, or decorating their home. After operating successfully for 10...
When Georgia Harris worked at Mary's Alterations in 2010, she dreamed of one day owning the business. In 2023, when the opportunity arose, she seized it with a determination to elevate the already successful and reputable establishment. To achieve her ambitious...