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Building a stronger workforce requires schools, colleges, businesses, and community leaders to understand how their individual efforts contribute to a shared regional strategy. When the Tyler Area Business Education Council (TABEC) was selected to serve as the...
After two unsuccessful bond elections in five years, Gainesville ISD faced an uphill challenge to build voter support for its May 2025 bond. All the while, students continued to go without needed safety upgrades, classroom space, and expanded career and technical...
Wreck Law CWJ helped launch Wreck Law as a bold new personal injury brand designed to stand out in a crowded legal market. The work included shaping the brand’s name, logo, and positioning, developing memorable campaign concepts, coordinating media strategy, and...
As 2023 came to a close, leaders at The Discovery Science Place (DSP) recognized the need to refresh their strategic plan to keep the organization moving forward. Ready to rethink and refine their goals, the DSP team invited CWJ Strategies to lead a visionary process...
Like many communities since 2020, Longview-area businesses have faced significant challenges in recruiting an adequate workforce. Leaders in the Longview Chamber of Commerce recognized that this difficulty would only worsen if they didn't invest in the future...
Anyone who has ever voted in a municipal referendum election knows the ballot language can be as difficult to decipher as ancient hieroglyphics. Voter confusion often leads to failure because when individuals do not understand what the city aims to achieve, the safest...
When six-term State Representative Matt Schaefer decided to step away from the Legislature, Daniel Alders wanted to be ready to take his place. To help ensure his success, Alders engaged the CWJ team. With the help of CWJ, Alders launched a full-scale public campaign...
Mother-daughter duo Paige McGuffey and Meagan Lissner opened Moss: Where Flowers are Fair to offer customers an opportunity to display their creativity when celebrating an event, giving a gift to a friend, or decorating their home. After operating successfully for 10...
When Georgia Harris worked at Mary's Alterations in 2010, she dreamed of one day owning the business. In 2023, when the opportunity arose, she seized it with a determination to elevate the already successful and reputable establishment. To achieve her ambitious...
When the Longview ISD school board called a bond election for May 4, 2024, even the District's most ardent supporters were doubtful about its chances of success. This was the third attempt to secure approval for critical facilities and repairs. The previous two...
City Council seats in Tyler, Texas can quickly become hotly contested, leading to expensive campaigns. So, when Marine veteran and longstanding local business owner and community volunteer Lloyd Nichols hired the CWJ team, the first order of business was to make a big...
Despite numerous attempts, in 2022, Chapel Hill Independent School District (CHISD) hadn’t passed a bond election in 15 years, resulting in significant safety concerns and inadequate facilities for their students. Seeing the great need for better schools, a group of...
Most Congressional races for open seats begin a year or more before Election Day. Smith County Judge Nathaniel Moran had just over 90 days to introduce himself to the roughly 585,000 potential voters of Texas Congressional District 1. CWJ Strategies hit the ground...
The McGuire Firm was already seeing quite a lot of success prior to partnering with the CWJ team but wanted to continue to grow and tap into a new client base. After thoroughly auditing the firm’s practices, the CWJ team devised a strategy to increase outreach via...
When NEXT Life Sciences acquired the male contraceptive product, Vasalgel, they sought the right group to help develop a strategy for the rollout in this sensitive and potentially controversial space. CWJ Strategies came on board to assist the start-up with the right...